Shop Budleigh

Helped local traders in Budleigh Salterton launch a new initative to drive more consumers to the local high street.

The campaign relies on changing consumer behaviour so involved a sustained level of publicity, promotion and driving awareness.

Helping the traders draw on key themes, while also addressing consumer's barriers to shopping local - together we compiled some key messaging and a programme of activity to entice my people to shop local, all while managing the needs and concerns of a wide range of stakeholders.